PRACTICE / STRATEGY

Market-based investment and project value.

Evaluate revenue sources, market exposure and operating capability together.

Methodology: The ZHICE Scenario-led Strategy Method
THE REAL CHALLENGE

Define the problem first.

In a market-based environment, identical installed capacity can produce different generation profiles, trading opportunities and settlement outcomes. Resource conditions, system constraints, commercial arrangements and operating capability jointly determine project value; an average power price or static utilisation assumption cannot fully explain the differences. ZHICE connects project appraisal with operating mechanisms, working back from revenue formation to test investment assumptions. We distinguish value supported by contracts or rules from value that still depends on capability development or external conditions. The objective is a traceable, reviewable basis for enterprise decisions.

BEYOND THE SYMPTOMS

Look beyond symptoms.
Understand the business logic.

Market-based project appraisal requires revisiting assumptions through the actual process of earning revenue. ZHICE examines resource conditions, operating arrangements, generation characteristics, contracts and settlement to establish whether modelled benefits have a viable path to realisation. Technical capability, market-participation conditions and team readiness belong in the same analytical picture. An equipment feature does not mean the business has earned corresponding income; the existence of a mechanism does not mean every project can use identical parameters and settlement terms at every stage.

Investment recommendations state both the conditions under which a plan works and how it could fail. ZHICE examines combinations of critical variables through scenarios, separating contract-backed revenue from income dependent on market conditions or new capabilities, and testing financial and operational resilience. Development pace and partnership options are compared on that basis, with prerequisites for investment recorded in decision papers. After commissioning, actual results are reviewed against the original assumptions so that post-project evaluation improves subsequent investment judgements and operational readiness.

A TOOL FOR THE WORKING SESSION

Turn diagnosis into verifiable questions.

DECISION TOOL

From appraisal assumptions to achievable revenue

Swipe to explore the complete table

Review stageEvidence requiredAnalytical approachDecision informed
Revenue eligibility and settlementApplicable rules, contracts, participation conditions, settlement cycles and specific obligations.Match each item to modelled revenue, distinguishing confirmed conditions, conditional arrangements and unverified assumptions.Determine revenue suitable for the baseline and matters to resolve before the decision.
Operating and output constraintsResource data, output records, connection conditions, maintenance arrangements and equipment operating limits.Check consistency between operating conditions, prices, contracts and the revenue model, identifying invalid simplifications.Revise operating assumptions and specify conditions the technical or operating solution must satisfy.
Operating capability and costRoles, processes and actual readiness in trading, forecasting, maintenance, data and settlement.Verify the capabilities needed to realise income and include additional staff and systems costs.Define commissioning-readiness tasks and budgets, and identify activities whose prerequisites are not yet met.
Scenarios and flexibilityCash requirements under different variable combinations and options for phasing, partnership or exit.Compare revenue exposure and irreversible commitments, checking funding and action flexibility when assumptions fail.Set investment pace, decision prerequisites and critical assumptions for post-investment monitoring.
A method for enterprise project appraisal, not a return assessment for any particular investment. Applicable rules require project-specific verification.

Four checks before the engagement begins

01Does every modelled revenue item have verifiable eligibility and a route to earning and settlement?

02Are price and output assumptions consistent, and do averages conceal exposure during critical periods?

03Are trading and operating capability costs included in total investment, with development responsibilities assigned?

04If important revenue conditions cannot be achieved, does the business retain executable funding and operating arrangements?

HOW WE WORK

From diagnosis to implementation.

Three connected levels form the working approach. Select a stage to explore the detail.

01

Trace revenue formation

Separate existing contracts, market transactions, applicable settlement mechanisms and other verified income. Check eligibility, duration, calculation definitions and the settlement counterparty for each item.

02

Verify operating constraints

Include generation profiles, grid connection conditions, maintenance plans, storage degradation and operating arrangements. Technical capability alone does not establish that revenue can be earned.

03

Assess operating readiness

Verify trading staff, forecasting capability, data quality, risk authorisation and settlement reconciliation. Identify operational investment still required after commissioning.

TANGIBLE OUTPUTS

Deliverables designed for
real work.

Agree depth, data conditions and acceptance criteria at initiation. The engagement scope follows the tasks confirmed by both parties.

01

Project value-driver tree

02

Revenue and cost assumption register

03

Scenario and sensitivity assessment

04

Pre- and post-investment integration plan

ILLUSTRATIVE SCENARIO

Reassessing wind and solar investment under market pricing

Illustrative scenario

A renewable energy business plans additional regional projects using an appraisal based on fixed prices and average output. This example illustrates the method and makes no judgement about the returns of a particular project.

  1. 01

    Identify applicable market and settlement conditions, treating distinct revenue sources separately.

  2. 02

    Develop time-specific output and price scenarios to expose risks that averages may conceal.

  3. 03

    Include the costs of forecasting, trading, maintenance and settlement capabilities in the investment plan.

  4. 04

    Specify conditions to resolve before investment and assumptions to continue testing after commissioning.

BOARDROOM QUESTIONS

Focus the discussion on these choices.

01Does each revenue item have a verifiable route to formation and settlement?

02Can the business absorb the funding and operational pressures under downside scenarios?

03Are arrangements in place for the trading and maintenance capabilities on which returns depend?

RESEARCH FOUNDATIONS

Research brought into
consulting practice.

We translate management research and technological advances into working methods for energy businesses. The frameworks below are ZHICE's synthesis of the research and industry questions.

International Energy Agency (IEA)World Energy Outlook 2025 · 2025-11-12

Application in the ZHICE approachUses multiple-scenario analysis to distinguish how policy, market and technology changes affect energy businesses.

Scope and limitationsScenarios explore possible pathways rather than certain forecasts. Global scenarios do not replace enterprise or regional project appraisals.

Read the original research
Price Department, National Development and Reform CommissionNDRC and NEA deepen market-based reform of renewable electricity tariffs · 2025-02-09

Application in the ZHICE approachUses renewable market pricing and differentiated settlement mechanisms as industry context, bringing market exposure, trading and settlement capabilities into strategy and investment analysis.

Scope and limitationsReferences the official policy interpretation. Project applicability still requires verification against current regional rules and actual project conditions.

Read the original research
OUR PRACTICE

Explore the critical questions.

Each practice examines diagnosis, solution design, implementation and delivery requirements in detail.